Rob DeMartini

Rob DeMartini

Rob joined USA Cycling in February 2019, bringing with him extensive knowledge and experience from a diverse background as well as strong business-building experience across various industries. A passionate athlete and cycling enthusiast, Rob was drawn to the opportunity to lead USA Cycling after recognizing the potential for the organization to take on a larger leadership role in the cycling industry.

Rob went to USA Cycling after spending 12 years as President and CEO of New Balance where under his leadership, New Balance doubled its global annual sales to reach $4.2B and achieved one of the highest growth rates in the athletic footwear and apparel industry. Prior to joining New Balance, his career at Procter & Gamble spanned 20 years, beginning in their Food & Beverage Division and including management roles with the Gillette Company, North American Snacks, and Millstone Coffee.

Rob is the past Chairman of The American Apparel & Footwear Association and is a current board member of The Advanced Functional Fabrics of America, a nonprofit spinoff from MIT, focused on accelerating innovation in the apparel industry. He is also a board member of Welch Foods, a Farmer Owned Cooperative and Aloha Foods.

Rob earned his B.S. in Finance from San Diego State University. He resides with his Wife in Park City, Utah.