Steve Rendle is President & Chief Operating Officer at VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories. VF had 2015 revenues of $12.4 billion and is owner of iconic brands, including The North Face®, Vans®, Timberland®, Wrangler® and Lee®.
Rendle has more than 30 years of experience in the specialty outdoor and action sports industry, including 17 years at VF where his successful, value-creating career has been comprised of executive-level positions at both the brand and corporate levels. He is a member of VF’s Board of Directors, and its Operating and Executive Committees.
As President & COO, Rendle oversees all of VF’s business coalitions worldwide: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. He is also responsible for VF’s global Supply Chain and Direct-to-Consumer platforms. In this role, Steve is sharply focused on executing VF’s strategic growth plan and other aspects of long-term business planning; and continuing to build a portfolio of powerful brands and business platforms that deliver consistent returns to shareholders.
Prior to being appointed to his current role in June 2015, Rendle served as SVP, Americas, with responsibility for VF’s Americas-based businesses. He helped to set the growth strategy and organizational design for the VF businesses in the region, deployed VF’s powerful business platforms across the brand portfolio, and drove product and demand creation through disciplined brand building centered on consumer insights, a hallmark of VF.
Previously, Rendle spent three years as Vice President, VF Corporation and Group President, Outdoor and Action Sports Americas, where he led VF’s largest coalition of brands with combined revenues of $7.2 billion. He was instrumental in VF’s acquisition of the Timberland® brand in 2011 for $2.3 billion – the largest deal in VF’s history – helping set the financial acquisition plan that was introduced to Wall Street and leading the integration of the brand into VF. During this time, Rendle accelerated growth in the Vans® brand, which saw a three-year compound annual growth rate of 13 percent in the Americas. Also, he led the development of VF’s Global Innovation Center strategy, which focuses on creating advancements in apparel, footwear and accessories for the company’s portfolio of brands.
Rendle also served as President of VF’s Outdoor Americas coalition, overseeing The North Face®, JanSport®, Eagle Creek® and lucy® brands, as well as business development for the coalition.
From 2004 to 2011, he was President of VF’s largest brand, The North Face®, and is credited for globalizing the brand. He led The North Face® through its transformation from a pure outdoor-focused brand to one based on a broader range of outdoor activities. He implemented and oversaw the introduction of direct-to-consumer and e-commerce retail platforms, the brand’s entrance into footwear and youth categories, and enhanced brand and product marketing strategies. Under Rendle’s leadership, The North Face® global revenues grew from $455 million to more than $1.8 billion.
Rendle began his career with The North Face® in 1999 and shortly afterward was promoted to Vice President of Sales, where he worked to reshape the brand’s sales organization, product and marketing strategies, and go-to-market model.
Before joining The North Face®, he held leading sales management roles at Youngone Corporation and at W.L. Gore and Associates.
Rendle has been an active member of outdoors and sustainability causes. He is a founding board member of the Outdoor Industry’s Outdoor Foundation. He has also served in an advisory capacity to Bainbridge Graduate Institute and provided insight into its creation of an MBA program concentration on sustainability. Rendle was honored with The Mountain Institute’s annual Exemplary Corporate Stewardship of Mountains award in 2007. Rendle earned a bachelor’s degree in kinesiology from the University of Washington.